06:30
keyword added to an exact campaign
keyword excluded (cost without sales)
bid lowered to the target ACoS
Advertising agent
Runs Amazon Ads campaigns every day and keeps the budget on the search terms that drive sales.
See the advertising agentAmazon Seller Central and Vendor Central
Seller Central or Vendor Central? Choose the model that earns
The two selling models on Amazon follow different rules. I help you choose the one that fits your assortment and margins, and run it operationally.
3P and 1P side by side
Six areas where the two models differ most.
| Seller Central (3P) | Vendor Central (1P) | |
|---|---|---|
| Pricing control | Full control over the price of every offer. | Amazon sets the price; your influence is limited to negotiating terms. |
| Margin | Depends on your costs, Amazon referral fees and advertising spend. | Follows from the commercial terms and discounts agreed with Amazon. |
| Logistics | You decide: FBA, self-fulfilment or a mixed model. | Stock goes to Amazon, which runs the warehouse and the delivery. |
| Payments | Settlement after each sale, paid out in the settlement cycle. | Invoices with deferred payment terms agreed in the cooperation terms. |
| Advertising | Full access to Amazon Ads and budget control. | Access to Amazon Ads and vendor marketing tools. |
| Data and reports | Sales data and reports in Seller Central. | Retail sales data and vendor reports. |
When Seller (3P), when Vendor (1P), when both
The model follows from your assortment, your margins and how much control you want to keep.
Seller Central (3P)
- You own the brand and want to control prices and promotions
- You manage the listing, campaigns and inventory yourself
- You are building sales step by step and want to see every change
Vendor Central (1P)
- Amazon has invited you into a wholesale cooperation
- You have steady volumes and can work on deferred payment terms
- You want Amazon to run the selling and the logistics
Hybrid model
- You sell in 1P and at the same time in 3P on other Amazon marketplaces
- You want to keep price control where it matters most
- You are testing channels before choosing the target model
How I help
From the decision about the model to putting it in place.
Choosing the model
I analyse your assortment and margins and point to the model that makes sense in your situation.
Moving between models
I plan the switch without losing sales history or listing visibility.
Brand Registry and brand protection
Brand registration and the protection tools that work in both models.
Preparing for Vendor Manager talks
I organise the data and the arguments before you negotiate the terms.
How AI agents help in both models
Whether you sell in 3P or in 1P, the day-to-day work looks similar.
Reporting agent
Collects sales data and turns it into a short report that shows the state of the account without opening the console.
See the reporting agentListing suppressed → fixed
Missing attribute → completed
GPSR → complete
Fix-it agent
Detects and fixes listing errors and suppressed offers before they affect sales.
See the fix-it agentNot sure which model to choose?
Book a call — we will review your assortment and margins and pick the model that makes sense.