Analytics and profitability

Know what you really earn on every Amazon product

Revenue is not profit. We calculate profitability for every product after Amazon fees, and turn those numbers into concrete decisions.

Sales and ACoS do not show profit

Revenue grows while less and less stays in the account. Amazon fees, fulfilment, returns and advertising eat into a margin you cannot see in the campaign console.

Amazon fees

Referral and category fees that never appear in the advertising report.

FBA fulfilment

Storage, shipping and long-term storage costs.

Returns

Returns and damaged units that reduce the result of a product.

Advertising

Ad cost calculated together with margin, not next to it.

What we calculate

Four things that decide whether a product earns.

Profitability at product level

Profit after referral fees, FBA cost, product cost, advertising and returns — for each product separately.

TACoS

Total advertising cost as a share of sales, not only of the sales attributed to campaigns.

Share of organic sales

How much of your sales comes from advertising and how much the product sells on its own.

Products that earn — and products that only generate revenue

Two clear groups: what is worth scaling and what needs fixing or retiring.

Morning reportexample
Sales
Ad spend
TACoS
Alerts

How the reporting agent helps

The agent collects the numbers every day and turns them into a short report — you see the state of the account without opening Seller Central.

  • A morning summary of what changed in the campaigns
  • A weekly report with actions and the plan for the next week
  • Monthly profitability after Amazon fees
  • Alerts when something needs attention
See how the reporting agent works

What we do with it

A report is only the beginning. Every number ends in a decision.

Scale

We increase budget and exposure where the margin can carry it.

Fix

We fix the listing, images or price before putting more budget into the product.

Limit advertising

We reduce spend on products that cannot pay for their ads.

Change the price

We check whether the price after Amazon fees leaves the margin you need.

Retire

We close products that generate revenue but no profit.

Let us check what your products really earn

I will show you how to calculate the profitability of your products and what follows from those numbers.