Analytics
Marketplace analytics and profitability
Revenue is not profit. I help understand the real profitability of sales after fees, fulfilment costs, advertising and returns — and point to the levers for improvement.
What you receive
- Building a profitability model at product and category level.
- Cost structure analysis: fees, FBA/FBM, returns, advertising, packaging.
- Identification of products with negative or too-low margin.
- Pricing recommendations and Buy Box optimization.
- Analysis of metrics: Conversion Rate, Session Rate, Refund Rate, ACoS, TACoS.
- Dashboards and reports tailored to your needs — without unnecessary data.
- Highlighting products and categories with the greatest profit growth potential.