Practical articles on marketplace sales, e-commerce strategy, advertising and optimization.
Flat fee, percentage of ad spend, percentage of sales or a hybrid? How Amazon Ads management is priced, what drives the price and how to check whether it pays off.
Four ways to run an Amazon account compared: agency, freelancer, in-house team and an expert with AI agents. Pros, cons, red flags and questions to ask before you choose.
Step by step: from setting up the account to the first sale on the largest European marketplace. A practical guide for international sellers.
Most sellers optimize against the wrong metrics. I explain which indicators actually reflect campaign profitability.
Repricing tools, dynamic pricing, Buy Box strategy — an overview of repricing automation tools and strategies.
A practical guide to creating Enhanced Brand Content and A+ Content that improves conversion and offer quality.
How to plan and carry out expansion into European markets. VAT, logistics, content localization.